From time to time I will have a guest writer for my blog. This will occur when I come across information of great value to small & medium size business owners and entrepreneurs like myself. Such is the case here in the “Secrets From The Spotlight” series by Tsufit, an award winning author and coach who specializes in helping entrepreneurs. In this first installment of the series she reveals that too many entrepreneurs chase potential customers when they should, in fact, be seducing them.
Interested? Read on!
It’s Noisy Out There!
And everyone wants to get noticed. We’re living in an “overcommunicated” society. Consumers are on information overload. So how can you get your audience’s attention? Sooner or later, most entrepreneurs resort to the chase.
Don’t Cut to the Chase!
Imagine you’re walking down the street, minding your own beeswax, thinking about how you can get your own reality TV series, when, all of a sudden, out of the blue, someone starts chasing you!
What do you do? You run. But, he catches you, by the arm. What do you do now? You struggle! You try to get away! Natural instinct, right?
Too many entrepreneurs are chasers! They chase their potential customers with cold calls, and emails and faxes. And what do their prospects do?
They try to escape! No one likes to be caught! It’s dopey. Because what works, is exactly the opposite.
Business is a seduction.
If you learn the art of attraction, throw in a little bit of showbiz, you’ll never have to make another cold call again.
Cold Calls Leave You Cold?
I’m not saying cold calls don’t work. They do. But cold calling is chasing. Cold calls diminish the caller and creep out the “callee”.
They’re an intrusion. They’re uncomfortable and they’re unnecessary.
Today, most products and services are bought not sold. We have no patience for the Willy Lomans or the used car salesmen of the world.
30 Seconds of Fame
Business people love to tell you, “It’s all about long term relationships. You can’t get a new client in just 30 seconds…” Poppycock! I attract more than half my clients in just 30 seconds. For me, the long term relationship starts after they become a client.
So how do you attract?
In this series of special bite-sized mini reports, I’m going to send you tips that’ll help you hang up on cold calls forever and start attracting–in just 30 seconds! But for now, I just want you to make an attitude adjustment. You are no longer a salesperson. You are a star!
Courtesy of “Tsufit c.2010″
Tsufit is the author of the award winning book, Step Into The Spotlight!
recently featured in Entrepreneur Magazine. She is also a coach specializing in helping entrepreneurs and keynote speakers and authors captivate their audiences.