In a town in Ontario there lived a wordsmith. Not a tiny secluded town with perfectly laid out houses, gardens and white picket fences, nor yet a big bustling town overwhelmed by factories, monster shopping malls and roads jammed with traffic. It was the town of Aurora, and that means home.
This particular wordsmith – what is a wordsmith? I suppose wordsmiths need some description these days since they are rather a rare breed. Being somewhat of a nonconformist I generally eschew definitions. In this circumstance I will risk but one. According to InfoPlease Dictionary, a wordsmith is, “an expert in the use of words.”
As I was starting to say, this particular wordsmith has a speciality very near and dear to him. He is most fond of wordplay, double entendre, expressions and the like. Indeed he has been practicing and honing his skill in this area for many years. Reading and humour come to him naturally. Thus it was that when his 30 plus years career in retail, customer service and advertising wound down, the decision to launch a new business was an easy one. Easier still was the decision that words, wordsmithing and copy writing should form the core of this business.
All businesses need to advertise. A select few have managed to build, grow and maintain a successful business almost solely based on word of mouth advertising. Most businesses in our digital computer age have come to rely on a more sophisticated approach. It’s all about connecting with our audience of potential prospects. Regardless of what channel of communications is employed, websites, email marketing, signage, newspaper, radio or TV ads, the written word is at the heart of all that we do. As a skilled wordsmith, I am able to crystallize your marketing message to ensure it connects with your target market.
Two things to keep in mind here. Firstly, though I have roots in Aurora, the power of the internet means that I can be of service to you across the country or wherever you may be. Secondly, don’t let the “Witty” part fool you. While it’s true that humour is part of my DNA, I can be as straight laced as the occasion calls for.
For those of you familiar with the work, you will have noticed that this blog began with a parody on the opening pages of “The Hobbit.” I must therefore tip my literary cap to J.R.R. Tolkien.
In conclusion I wanted to share with you the only quote to be found on my website. I read it before embarking on each project and strive to hold true to its guiding principles. “Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it, and above all, accurately so they will be guided by its light.” Joseph Pulitzer
In my next installment I look forwards to sharing with you my favourite source of words, both old and new.